WHETHER YOU’RE LOOKING TO IMPROVE YOUR SKILLS, TO GET OUT OF YOUR COMFORT ZONE OR
SIMPLY TAKE YOUR RIDING TO THE NEXT LEVEL, PRIME GIVES YOU THE BEST RIDING EXPERIENCE.

BUILD MORE CONFIDENCE, DOMINATE THE ROUGHEST TRAILS AND BREAK THE BOUNDARIES. PRIME YOURSELF AND
SHRED THE GNAR! 

IT WILL BOOST YOUR CONFIDENCE.
IT’S NOT A CLICHE. IT’S A PROMISE.

IT’S A MACHINE DEVELOPED TO BE THE QUICKEST AND MAKING YOU THE FASTEST.
DON’T YOU FEEL READY FOR IT?
NO WORRIES, THE ROCKET WILL ACCOMPANY YOU UNTIL THE MISSION IS COMPLETED.

PRIME IS THE RESULT OF PASSION AND LOVE FOR SPEED. NOT ALL OF US ARE RACERS,
BUT WE ALL MAY HAVE A RACER INSIDE OF US. WE ARE DRIVEN BY ADRENALINE AND THE THRILL OF
BREAKING THE LIMITS. ARE YOU?

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on the protection of individuals with regard to the processing of personal data and on the free movement of such data and the repeal of Directive 95/46 / EC (General Data Protection Regulation), also called the GDPR.

PRIME IS A REFLECTION
OF FUNCTIONALITY AND BEAUTY.

PRIME RIDING CHARACTERISTICS ARE
ACHIEVED THROUGH PERFECTLY BALANCED 
GEOMETRY AND PROGRESSIVE KINEMATICS 
WHICH MAKES IT THE ULTIMATE WINNER.

enduro mountain bike

Thunderflash

Thunderflash

Thunderflash

The quintessence of enduro

Rocket

Masterpiece of downhill